Sunday, December 14, 2008

It is what it is

I am lobbying for the phrase "it is what it is" to be permanently excised from the vernacular. Are you with me?

I can't STAND it. I don't know whether it's the almost but not quite palindromic structure or the sentiment of resignation/abdication it represents or the fact that it is a synonym for "stop talking about this and don't ever bring it up again". Or maybe it's just puritanical snobbery about the language (as in of course it is what it is, it's not as if it could be what it's not, arghh now my brain hurts).

And don't get me started on "let's put a pin in that and come back to it", otherwise known as "stop talking about this and don't ever bring it up again".

Ok I feel a bit better now.

6 comments:

Marc said...

I was formulating a similar rant in me head this morning while having a shower. Let's put a pin in that and come back to it? What if it is a balloon?

Colum said...

Amen brother Marc

Marc said...

Colum, we need to move this forward so we can both be on the same page. Then we can synergise our pooled talent and start some blue-sky thinking before we decide to park it to one side and concentrate on the showstoppers.

I know (as I am sure we all do) one fucker who speaks like this the entire time.

paul d'wonderful said...

Marc you presented that sentance far too easily :)

An old boss of mine asked us all to "grab the low hanging fruit" one friday morning. It was shortly after this that I left the IT industry for good.

Stephen said...

I've been exposed this more than most I'm sad to say. To be honest, I even pedaled it for a while.

I really hated the way 'business speak' (I even hate expression used military or naval terms - catch the low tide / risng tide lifting all vessels / war chest / council of war / blah blah blah bollox.

I propose we start a new theme centred on mail genitalia, i.e. bollox or bollix. 'Ask me bollix', 'No we can't, that's bollox', 'That will just bollix up the figures', 'That report is full of bollox/is bollox' etc. etc. I really think it might catch on.

I was talking to someone recently who said that acronyms are becoming popular. A chap I know was told to do something rather difficult by his boss and when he protested he was told 'JFDI!'. The chap ran through every known bullshit bingo expresson in his head that he could remember but was stumped. The Man explained that it meant 'Just Fucking Do It!'. At least it means what it says - in effect, it is what it is. (Sorry)

Colum said...

Stephen, mate. How drunk were you exactly when you typed that last comment?

- You pedaled it for a while? What was it a bike?

- Mail genitalia?

Yours pedantically, Me.